If you ever wonder how many people are actually in your target audience, Facebook has a very useful tool that can help you find out.
Say your target audience is men and women between 20 and 35 years old living in Spain. What you do is, you go to Facebook, sign in and go to the Facebook Ads section.
Go click the ‘Create an Ad’ button. Now you just have enter some random data to the form, in order to continue:
As soon as you click ‘Continue’, step 2 becomes visible. That step is called ‘Targeting’, and here you’ll find the magic number that you’re looking for. Take a look at the ‘Estimated Reach’ value, shown on the right:
Estimated Reach is just above six million people. At the bottom of this section, you’ll find even more options to add to your criteria. You can filter by relationship status, job, education, interests and much more. This is of course dependent on the details users on Facebook chose to add to their profile.
Try Facebook Ads – it’s cheap!
If you are not using Facebook Ads already today, you’re really missing out! It is by far the cheapest Pay Per Click (PPC) marketing available today, and it still maintains an enormous reach! I just read the latest blog entry from the Social Media Examiner called 7 Facebook Marketing Tips From World’s Top Pros. Tip #2 on that list, is to “Try Really Inexpensive Facebook Ads”:
“The best ‘bang for the buck’ in Internet marketing today is Facebook advertising. The targeting options are limitless and surprisingly inexpensive for businesses of all sizes. Facebook advertising can help marketers of all kinds get insights into how different demographic groups respond—and for a fraction of the cost of other alternatives,” said Chris Treadaway, co-author of Facebook Marketing: An Hour a Day.
Seriously, try it. I’ve seen an online store get 400+ clicks per day at an average Cost Per Click (CPC) of $0.16!
[...] can answer some of those questions for you. A few weeks ago, I blogged about how you can use Facebook to determine the size of your target audience. As the picture below shows, you can see how many from a certain country is on [...]